IR Trends 2023
A new year is starting, and here are some of the main Investor Relations trends we are expecting to see in 2023:
Challenging year ahead: 2023 will be a year of challenges and adjustments, as IROs try to communicate with their shareholders in the midst of uncertainties. Every company will need to reinvent itself to deal with high inflation, energy crisis, war, among others, therefore investor tolerance is lower than usual. Investor relations professionals will need to be on top of their game to communicate more often, engage their shareholder base even further and be able to attract new investors.
Focus on Technology: Since we already went through why communication is key in 2023, IROs should maximize the technology available and the efficiency it brings. Having a top-notch IR Website is essential, not only to differentiate the equity story but also to avoid unnecessary litigation, such as the website not being ADA compliant. There is much room for improvement regarding technology usage for IROs. For example, are we using the best AI to target new investors? Or are we tracking our shareholder base effectively? Nowadays, it is possible to pinpoint exactly which investor to contact after you monitor not only peer ownership but also their interest in your company.
Simplify: a big part of IR is communication, and how we do it has changed tremendously and will continue to do so in 2023. Long presentations, press releases, and calls do not engage as much, especially retail investors. Simplify the critical message, add big numbers to the website, use social media, short reels, and videos to highlight the strategy, and send fewer emails to a better and more selected audience, after you target the right prospective investors. Be selective of your management time when attending a conference or roadshow, even a virtual one. But make sure to have the budget and time to attend in-person events with investors and peers, because IR is also about relationships.
About MZ
MZ has been a global leader in investor relations services for over 22 years. Our solutions are trusted by more than 800 clients worldwide, and we have published over 2,000 IR websites. Our portfolio of intelligence and communication solutions empower our clients to remain ahead of the market by providing them with all the tools and insights they need to make effective decisions and better engage with the capital markets community.
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